OUR TEAM


Eli Asoyuf
Principal, Business Development – NB, PEI, NFLD
Eli Asoyuf, EET
Principal, Business Development - NB, PEI, NFLD
Eli has worked as a manufacturer's representative in New Brunswick and Prince Edward Island since graduating from Electrical Engineering Technology in 2007. He is considered by many wholesalers to be a "Contractor's Rep" and a genuine character overall. Between 1998 and 2005, Eli worked in the industry as a ticketed red seal operating engineer and has several years experience operating high pressure steam plants in Calgary, Alberta.

Mark MacDonald, LC, CET
Principal, Business Development – Nova Scotia
Mark MacDonald, LC, CET
Principal, Business Development - Nova Scotia
Mark holds designations as a certified electronics engineering technologist (CET) and a Lighting Consultant (LC). Upon graduating, he worked for Nortel Networks in Toronto, before starting his sales career in Atlantic Canada in 2006. Mark, being an agency principal since 2007, with a distributor focused line card, has built and continues to build strong relationships at all levels of the industry.

Lierin Nesbit, BBA ALA
Inside Sales
Lierin Nesbit
Inside Sales
With a decade of customer service experience, Lierin is our go-to person to ensure all client requests are handled promptly. She was introduced to the electrical industry after working in residential lighting and home décor in Edmonton, Alberta. She studied Business Administration and Management and holds a certification as an ALA, Lighting Associate. Lierin joined the Catalyst Sales and Marketing team to lead the inside sales.

Kate Horodyski, B.A.J.
Content Marketing Strategist, Specification Sales
Kate Horodyski, B.A.J.
Content Marketing Strategist, Specification Sales
Kate has a degree in Journalism from Carleton University and 5+ years experience in content marketing and writing. She brings a fresh approach to Catalyst’s marketing strategy and oversees every aspect of the company’s content creation including social media, blog posts, and influencer relationships. Kate has been featured in numerous well-known publications including the Huffington Post, Women’s Daily, and WestJet Magazine.

Taylor Witty, B.A.
Head of Operations
Taylor Witty, B.A.
Head of Operations
Taylor is a Dean's List graduate from Saint Mary's University, with ZOHO CRM and QBO accounting certification. She brings the perfect balance to Catalyst's back end and is responsible for day to day operations, including accounting, purchasing, forecasting, planning, CRM and project tracking and anything else we may need to ensure the team is able to stay focused on sales.

Matthew Donovan, EIT
Renewable Energy Specialist/Designer
Matthew Donovan, EIT
Renewable Energy Specialist/Designer
Matt graduated from Dalhousie University with a Bachelor of Engineering and joined Catalyst as our Renewable Energy Specialist and Designer. He is responsible for designing solar systems, creating professional proposals for homeowners and businesses, and managing project delivery cycles.

Kate Horodyski, B.A.J.
Content Marketing Strategist, Specification Sales
Kate Horodyski, B.A.J.
Content Marketing Strategist, Specification Sales
Kate has a degree in Journalism from Carleton University and 5+ years experience in content marketing and writing. She brings a fresh approach to Catalyst’s marketing strategy and oversees every aspect of the company’s content creation including social media, blog posts, and influencer relationships. Kate has been featured in numerous well-known publications including the Huffington Post, Women’s Daily, and WestJet Magazine.

Taylor Witty, B.A.
Head of Operations
Taylor Witty, B.A.
Head of Operations
Taylor is a Dean's List graduate from Saint Mary's University, with ZOHO CRM and QBO accounting certification. She brings the perfect balance to Catalyst's bank end and is responsible for day to day operations, including accounting, purchasing, forecasting, planning, CRM and project tracking and anything else we may need to ensure the team is able to stay focused on sales.
OPPORTUNITIES
At Catalyst Sales & Marketing, we’re constantly expanding and growing! Interested in joining out team? Send your resume and cover letter to taylor@catalystsales.ca.