Catalyst Sales and Marketing was formed in 2016 by the merger of two independent manufacturers rep agencies: IES (est. 2006) and Peak Technical Sales (est. 2013).

While these two agencies both covered electrical wholesale in Atlantic Canada, they had no competitive lines, so saw an opportunity to combine forces and grow their business.

IES brought Legrand, RC Lighting, and Fusetek to the merger, as well as decorative lighting brands, including Hudson Valley Lighting Group, Maxim Lighting, and ET2. Peak Technical Sales had catered to heating and ventilation solutions and worked heavily in the electrical safety space, representing Convectair, Broan-Nutone, and PMMI.

By 2018, Catalyst was strategically adding more decorative and architectural manufacturers to their line card. Seeing an opening for local representation in the renewable energy sector, Catalyst also signed an agreement with Highland Solar, the premier supplier of solar products across Canada. This expansion prompted the hiring of an operations manager to help facilitate the company’s ongoing growth.

The following year, a dedicated Renewable Energy Specialist joined the Catalyst team to grow the renewables side of the business, a move which quickly paid off as Catalyst achieved the major milestone of supplying over 1 megawatt of solar products to the grid in Atlantic Canada in 2020.

Driven by an ambitious mission to help every Atlantic Canadian achieve environmental sustainability and personal independence through electrification, Catalyst has become the most progressive manufacturers rep agency in Atlantic Canada through their leading-edge data use, a specialized CRM, and investment in the digital marketing space.

The Catalyst team continues to grow, adding new manufacturers and lines, as well as staff, throughout 2022, all with the end goal of being the premiere rep agency in Atlantic Canada by 2025.