Catalyst Sales and Marketing was formed in 2016 through the merger of two independent manufacturers’ rep agencies—IES (est. 2006) and Peak Technical Sales (est. 2013). Both agencies served the electrical wholesale sector in Atlantic Canada with non‑competing lines, sparking a strategic union to unlock greater growth and synergy.

IES brought a strong foundation in electrical and decorative lighting, representing brands such as Legrand (including Pass & Seymour, Wiremold, Cablofil, ON-Q, Adorne, and Radiant), RC Lighting, Fusetek, Hudson Valley Lighting Group, Maxim Lighting, and ET2. Peak Technical Sales enriched the portfolio with heating, ventilation, and electrical safety lines, representing Convectair, Broan‑Nutone, and PMMI.

Strategic Expansion

In the following years, Catalyst strategically broadened its line card by adding decorative and architectural manufacturers while adopting data‑driven tools, a specialized CRM, and advanced digital marketing strategies. This blend of tradition and innovation ensures our partners receive thoughtful, tailored representation that reflects our dedication to partnering with eco‑conscious, forward‑thinking brands that align with our vision of electrification and sustainability.

Looking Ahead

As Catalyst continues to grow, our expanding team and manufacturer partnerships reinforce our position as the most progressive manufacturers’ rep agency in Atlantic Canada. With an eye toward environmental impact and industry leadership, we remain committed to being the region’s premier agency and a trusted partner in sustainability through electrification.